Jiv Jago Vegetarian Cafe Location: 17 Bali Lane Contact: 96796722 Opening Hours: Mon-Sat 12pm-9pm. Sunday Closed |
Recently I was lucky enough to sit down and interview Yuga and Vaishnavi, who are the husband and wife duo that run Jiv Jago Vegetarian Cafe - A 100% vegetarian cafe selling Western food. Below is the interview I conducted with this charming pair, I hope you enjoy!
Vaishnavi (left) & Yuga (right) |
What was your reason for opening Jiv Jago?
Yuga: I’ve always wanted to start a business, and the freedom that it entails. In the past, I was a speech & drama teacher and have done independent film making too. It was only when Vaishnavi suggested that we go into the food business that I started to think about it seriously. Initially I was quite against the idea, because I have a phobia of carrying things! So I didn’t know how it would work out. It was only when Vaishnavi starting to plan the menu and when we found our perfect spot at Bali Lane, then I realized that we could really could do this!
Yuga: I’ve always wanted to start a business, and the freedom that it entails. In the past, I was a speech & drama teacher and have done independent film making too. It was only when Vaishnavi suggested that we go into the food business that I started to think about it seriously. Initially I was quite against the idea, because I have a phobia of carrying things! So I didn’t know how it would work out. It was only when Vaishnavi starting to plan the menu and when we found our perfect spot at Bali Lane, then I realized that we could really could do this!
Vaishnavi, how much pressure do you feel following in your mother’s footsteps?
Vaishnavi: Actually I don’t feel that much pressure at all. No one around me has any expectations that I should be like my Mum, they are just happy for me to go in whatever direction I want. Even my mother (Mdm Rajeswary – Gokul owner) lets me be free to express myself in the kitchen, so I don’t feel any pressure at all!
Vaishnavi: Actually I don’t feel that much pressure at all. No one around me has any expectations that I should be like my Mum, they are just happy for me to go in whatever direction I want. Even my mother (Mdm Rajeswary – Gokul owner) lets me be free to express myself in the kitchen, so I don’t feel any pressure at all!
What are the pro’s and con’s of running a business/café as a couple?
Yuga: When we first started, it was not easy. I was totally new to the idea of what to do in a café. So definitely we really fought a lot at the beginning! The good thing is that we are able to spend much more time together as a couple.
Vaishnavi: The pro’s are that I can watch whoever he (Yuga) is talking to! Seriously though, we work well together, because Yuga is a people person, and does a fantastic job at entertaining the customers. I’m the exact opposite, so working behind the scenes plays to my strengths.
Yuga: When we first started, it was not easy. I was totally new to the idea of what to do in a café. So definitely we really fought a lot at the beginning! The good thing is that we are able to spend much more time together as a couple.
Vaishnavi: The pro’s are that I can watch whoever he (Yuga) is talking to! Seriously though, we work well together, because Yuga is a people person, and does a fantastic job at entertaining the customers. I’m the exact opposite, so working behind the scenes plays to my strengths.
When you were designing the menu, what was your inspiration for serving Western vegetarian food?
Vaishnavi: Firstly, as vegetarians I believe we want variety in the type of Western food we eat. So I really wanted to open a café that served a wide variety of all different types of Western cuisine, instead of just pasta, for example. So we did our best to create a wide menu that served all sorts of Western items, such as burgers, chops, pasta, pizzas etc.
Yuga: We wanted to focus on one particular theme, which we decided would be Western, and then perhaps expand the menu further.
Vaishnavi: Firstly, as vegetarians I believe we want variety in the type of Western food we eat. So I really wanted to open a café that served a wide variety of all different types of Western cuisine, instead of just pasta, for example. So we did our best to create a wide menu that served all sorts of Western items, such as burgers, chops, pasta, pizzas etc.
Yuga: We wanted to focus on one particular theme, which we decided would be Western, and then perhaps expand the menu further.
Various picture frames on the wall. |
What are the best/most liked dishes at Jiv Jago?
Vaishnavi: Definitely the beef burger and spaghetti bolognese are hot sellers for us. Our mutton pizza is also a favourite with many of our regular customers!
Yuga: All our pasta dishes are very good sellers. The cheese fries are also quite popular. Each day is always different though, some days we have almost everyone ordering pasta dishes, then the next day everyone ordering chop dishes – So it is very difficult to order from our suppliers!
Vaishnavi: Definitely the beef burger and spaghetti bolognese are hot sellers for us. Our mutton pizza is also a favourite with many of our regular customers!
Yuga: All our pasta dishes are very good sellers. The cheese fries are also quite popular. Each day is always different though, some days we have almost everyone ordering pasta dishes, then the next day everyone ordering chop dishes – So it is very difficult to order from our suppliers!
Looking at your menu on a whole, how many of the dishes are vegan friendly?
Vaishnavi: Dishes like the alfredo, al fungi pasta, and mushroom soup are not vegan friendly, because they are all cream based. Cheese fries also are obviously not vegan. Everything else on the menu is either vegan or can quite easily be made vegan. We even get customers who are vegan wanting to order the pizzas – So we just omit the cheese from the pizza and serve to them.
Vaishnavi: Dishes like the alfredo, al fungi pasta, and mushroom soup are not vegan friendly, because they are all cream based. Cheese fries also are obviously not vegan. Everything else on the menu is either vegan or can quite easily be made vegan. We even get customers who are vegan wanting to order the pizzas – So we just omit the cheese from the pizza and serve to them.
What are the plans for the future at Jiv Jago?
Vaishnavi: We are definitely going to add a lot of new items on the menu in the future. I do have a list of about 10 other items that I would love to add to the menu, so customers can definitely expect new items in the future!
Vaishnavi: We are definitely going to add a lot of new items on the menu in the future. I do have a list of about 10 other items that I would love to add to the menu, so customers can definitely expect new items in the future!
Vaishnavi, how and where did you learn to cook?
Vaishnavi: I definitely learnt the basics from my mother. But for the rest of my cooking skills I learnt on my own, through improvising. So a lot of the time I still use the basics from my Mum, but then add my own ingredients, which I thought would make the dish even nicer. It was all very experimental!
Vaishnavi: I definitely learnt the basics from my mother. But for the rest of my cooking skills I learnt on my own, through improvising. So a lot of the time I still use the basics from my Mum, but then add my own ingredients, which I thought would make the dish even nicer. It was all very experimental!
Vaishnavi (left) posing with her mother Mdm Rajeswary (Gokul owner) |
Readers’ Questions:-
Are you going to sell only Western food in the future?
Yuga: I also wouldn’t mind doing Western fusion food in the future! But for now, we will be sticking to only Western food.
A lot of people may be concerned that Western vegetarian food is not particularly healthy, especially with it being very heavy on mock meats. Is serving healthy food a priority at Jiv Jago?
Vaishnavi: We do have salad options at Jiv Jago, and we do get customers that don’t like mock meat. If customers want a pasta dish, for example, without mock meat – Then we have veggie galore and other pastas they can choose from. Even though some of our items do have cheese/cream etc, we still believe it is much healthier than eating meat! Also we definitely cater for customers who request for less oil, less salt, less spice etc.
Yuga: I believe that the term ‘vegetarian’ doesn’t always have to be associated with green and healthy. Vegetarianism, to me, is simply a choice of food consumption to avoid eating meat. Definitely we support healthy living and healthy food, but at the same time we wanted to open somewhere whereby vegetarians can pamper themselves. We want people to know it can be cool to be veg!
Vaishnavi: We do have salad options at Jiv Jago, and we do get customers that don’t like mock meat. If customers want a pasta dish, for example, without mock meat – Then we have veggie galore and other pastas they can choose from. Even though some of our items do have cheese/cream etc, we still believe it is much healthier than eating meat! Also we definitely cater for customers who request for less oil, less salt, less spice etc.
Yuga: I believe that the term ‘vegetarian’ doesn’t always have to be associated with green and healthy. Vegetarianism, to me, is simply a choice of food consumption to avoid eating meat. Definitely we support healthy living and healthy food, but at the same time we wanted to open somewhere whereby vegetarians can pamper themselves. We want people to know it can be cool to be veg!
What makes Jiv Jago unique when compared to all the other vegetarian eateries in Singapore?
Vaishnavi: I would say it is the menu, because we have a wide spread of all sorts of Western food, which can’t be found anywhere else in Singapore!
Yuga: One thing is the menu, the other thing is that I believe we are a place where everyone can come, have fun and be as loud as they want. I want people to think that if meat-eaters have McDonald’s, then vegetarians have Jiv Jago!
Vaishnavi: I would say it is the menu, because we have a wide spread of all sorts of Western food, which can’t be found anywhere else in Singapore!
Yuga: One thing is the menu, the other thing is that I believe we are a place where everyone can come, have fun and be as loud as they want. I want people to think that if meat-eaters have McDonald’s, then vegetarians have Jiv Jago!
Want more information on Jiv Jago? - Here is my full review of their Bali Lane outlet!